Facebook advertising revenue (YoY growth):
1) 2015-Q4 – $5.6B
2) 2016-Q4 – $8.6B (↑ 53%)
3) 2017-Q4 – $12.8B (↑ 48%)
4) 2018-Q4 – $16.6B (↑ 30%)
5) 2019-Q4 – $20.7B (↑ 25%)

Facebook advertising revenue (YoY growth):
1) 2015 – $17.1B
2) 2016 – $26.9B (↑ 57%)
3) 2017 – $39.9B (↑ 49%)
4) 2018 – $55.0B (↑ 38%)
5) 2019 – $69.7B (↑ 27%)

Quote from Mark Zuckerberg – CEO @ Facebook:
“We’re focused on communicating more clearly about what we stand for. One critique of our approach for much of the last decade is that because we wanted to be liked, we didn’t want to communicate our views as clearly, because we worried about offending people…. Our goal for the next decade isn’t to be liked, but understood. In order to be trusted, people need to know what we stand for.”

Facebook advertising revenue per user in the U.S. and Canada (YoY growth):
1) 2015-Q4 – $12.89
2) 2016-Q4 – $19.28 (↑ 50%)
3) 2017-Q4 – $26.26 (↑ 36%)
4) 2018-Q4 – $34.09 (↑ 30%)
5) 2019-Q4 – $40.50 (↑ 19%)

Facebook daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q4 – 169M
2) 2016-Q4 – 180M (↑ 7%)
3) 2017-Q4 – 184M (↑ 2%)
4) 2018-Q4 – 186M (↑ 1%)
5) 2019-Q4 – 190M (↑ 2%)

Wow: Rich Greenfield illustrates how far Facebook has grown in 10 years!

The source of Facebook advertising revenue in 2019 (% of total) according to Bloomberg:
1) Facebook – $50B (78%)
2) Instagram – ≈ $20B (22%)
3) Total – $70B

Podcast: What to Make of Facebook’s Earnings