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State of the Screens

Facebook’s decade of unstoppable growth

By February 12, 2020No Comments

Facebook advertising revenue (YoY growth):
1) 
2015-Q4 – $5.6B
2) 
2016-Q4 – $8.6B (↑ 53%)
3) 2017-Q4 – $12.8B (↑ 48%)
4) 2018-Q4 – $16.6B (↑ 30%)
5) 2019-Q4 – $20.7B (↑ 25%)

Facebook advertising revenue (YoY growth):
1) 
2015 – $17.1B
2) 
2016 – $26.9B (↑ 57%)
3) 2017 – $39.9B (↑ 49%)
4) 2018 – $55.0B (↑ 38%)
5) 2019 – $69.7B (↑ 27%)

Quote from Mark Zuckerberg – CEO @ Facebook:
“We’re focused on communicating more clearly about what we stand for. One critique of our approach for much of the last decade is that because we wanted to be liked, we didn’t want to communicate our views as clearly, because we worried about offending people…. Our goal for the next decade isn’t to be liked, but understood. In order to be trusted, people need to know what we stand for.”

Facebook advertising revenue per user in the U.S. and Canada (YoY growth):
1) 
2015-Q4 – $12.89
2) 
2016-Q4 – $19.28 (↑ 50%)
3) 2017-Q4 – $26.26 (↑ 36%)
4) 2018-Q4 – $34.09 (↑ 30%)
5) 2019-Q4 – $40.50 (↑ 19%)

Facebook daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q4 – 169M
2) 
2016-Q4 – 180M (↑ 7%)
3) 2017-Q4 – 184M (↑ 2%)
4) 2018-Q4 – 186M (↑ 1%)
5) 2019-Q4 – 190M (↑ 2%)

Wow: Rich Greenfield illustrates how far Facebook has grown in 10 years!

The source of Facebook advertising revenue in 2019 (% of total) according to Bloomberg:
1) Facebook – $50B (78%)
2) Instagram – ≈ $20B (22%)
3) Total – $70B

Podcast: What to Make of Facebook’s Earnings

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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