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State of the Screens

Facebook stepped up warnings that its hockey-stick growth is poised to slow down as regulation and privacy laws kick in

By July 31, 2019No Comments

Facebook advertising revenue (YoY growth):
1) 
2015-Q2 – $3.8B
2) 
2016-Q2 – $6.2B (↑ 63%)
3) 2017-Q2 – $9.2B (↑ 47%)
4) 2018-Q2 – $13.0B (↑ 42%)
5) 2019-Q2 – $16.6B (↑ 28%)

Wow: Facebook is still growing at a rate that is higher than digital advertising as a whole!

The annual growth rate in the U.S. for digital advertising according to eMarketer:
1) Facebook – ↑ 28%
2) The entire industry – ↑ 18%

Facebook advertising revenue per user in the U.S. and Canada (YoY growth):
1) 
2015-Q2 – $8.63
2) 
2016-Q2 – $13.74 (↑ 59%)
3) 2017-Q2 – $18.93 (↑ 38%)
4) 2018-Q2 – $25.43 (↑ 34%)
5) 2019-Q2 – $32.60 (↑ 28%)

Facebook daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q2 – 164M
2) 
2016-Q2 – 175M (↑ 7%)
3) 2017-Q2 – 183M (↑ 5%)
4) 2018-Q2 – 185M (↑ 1%)
5) 2019-Q2 – 187M (↑ 1%)

Video: The most popular social media networks each year, gloriously animated

More #1: The Secret To Facebook’s $67 Billion Ad Machine

More #2: Facebook Advertising in 2021

More #3: ‘Burden of proof’: Inside Facebook’s bid to compete for advertisers’ upfront budgets

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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