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State of the Screens

Facebook goes after Amazon, Hulu with ad-free video subscription channels

By August 15, 2019No Comments

Facebook is launching a video subscription service that will put them into direct competition with Amazon and Roku.

Initial content partners for Facebook video subscriptions:
Tastemade Plus
2) BritboxTV
3) CollegeHumor Dropout
4) MotorTrend

Each subscription will cost between $2.99 and $6.99 per month.

Facebook also released new numbers for Watch including:
Viewers/month – 720M
Viewers/day – 140M

BTW: Facebook counts a view once a user watches 60 consecutive seconds of content.

Video: Facebook Watch promo video for the upcoming originals.

Flashback #1: Roku Starts Selling Streaming Services, Including New Epix Service, via the Roku Channel

Flashback #2: The Road to À La Carte Television

More #1: Facebook Tests Selling Video Subscriptions in Watch

More #2: How Facebook competes for TV, video ad budgets

More #3: Facebook Watch Draws More Advertisers—Gradually

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.