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State of the Screens

Facebook Earnings Soar as Zuckerberg Warns of ‘Tough Year’ Ahead Politically

By November 7, 2019No Comments

Evergreen story: Facebook faces turmoil while it’s business keeps crushing it!

Facebook advertising revenue (YoY growth):
2015-Q3 – $4.3B
2016-Q3 – $6.8B (↑ 59%)
3) 2017-Q3 – $10.1B (↑ 49%)
4) 2018-Q3 – $13.5B (↑ 33%)
5) 2019-Q3 – $17.4B (↑ 28%)

Facebook advertising revenue per user in the U.S. and Canada (YoY growth):
2015-Q3 – $9.86
2016-Q3 – $15.08 (↑ 53%)
3) 2017-Q3 – $20.69 (↑ 37%)
4) 2018-Q3 – $27.11 (↑ 31%)
5) 2019-Q3 – $33.86 (↑ 25%)

Facebook daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q3 – 167M
2016-Q3 – 178M (↑ 7%)
3) 2017-Q3 – 185M (↑ 4%)
4) 2018-Q3 – 185M (↑ 0%)
5) 2019-Q3 – 189M (↑ 2%)

Quote from Mark Zuckerberg – CEO @ Facebook:
“Over the next year of campaigns, we are going to be at the center of the debate… I expect this is going to be a very tough year.”

Video: Facebook’s Sandberg: Political Ads Are Important Part of the Dialogue

More: Facebook is gearing up for a year from hell in 2020, Mark Zuckerberg warns: ‘This is going to be a very tough year’

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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