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State of the Screens

Extreme Reach: 2021-Q1 Video Benchmarks

By May 20, 2021No Comments

Share of impressions by length (YoY share change) according to Extreme Reach:
1) 30s – 88% (↑ 11%)
2) 15s – 12% (↓ 10%)
3) 60s – 0% (↓ 1%)
4) 6s – 0%(↓ 0%)

Share of Impressions by Length

Share of impressions by device (YoY share change):
1) Connected TV – 41% (↑ 4%)
2) Mobile/Tablet – 36% (↓ 2%)
3) Desktop – 22% (↓ 1%)
4) Other – 1% (↓ 1%)

Share of Impressions by Device

Completion rate by device:
1) Connected TV – 97%
2) Tablet – 89%
3) Mobile App – 74%
4) Desktop –  70%
5) Mobile Web – 62%

Completion Rate by Device

Average view time by length:
1) 30s  - 26s (87%)
2) 15s  - 13s (87%)

Average View Time by Length

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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