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State of the Screens

Extreme Reach: 2019-Q1 Video Benchmarks

By July 3, 2019No Comments

 

Share of impressions by length in 2019-Q1 according to Extreme Reach:
1) 30s - 69%
2) 
15s  – 28%
3) 
60s – 3%
4) 
6s  – <1%

 

Share of impressions for 6s:
1) 2017-Q1 – 0.04%
2) 
2017-Q2 – 2%
3) 
2017-Q3 – 3%
4) 
2017-Q4 – 5%
5) 
2018-Q1 – 3%
6) 
2018-Q2 – 1%
7) 
2018-Q3 – 2%
8) 2018-Q4 – 1%
9) 2019-Q1 – <1%

Share of impressions by device (YoY change):
1) 
Connected TV - 49% (↑ 18%)
2) Mobile – 25% (↓ 8%)
3) Desktop  - 17% (↓ 7%)
4) Tablet  – 7% (↓ 4%)
5) Other  – 2% (↓ 1%)

 

Completion rate by device:
1) 
Connected TV – 97%
2) 
Tablet  – 89%
3) 
Desktop  –  81%
4) 
Mobile  – 81%



Average view time by length:

1) 30s  – 26s (87%)
2) 15s  – 12s (80%)

 

More #1: So Much For Conventional Wisdom, Study Finds Consumers Connecting Longer On Long-Form Connected TV Ads

More #2: Connected TV Ad Gains Are Mobile’s Loss

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.