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State of the Screens

Expectations vs. (Virtual) Reality

By April 15, 2021No Comments

Facebook AR Presentation

Virtual reality (VR) revenue from games (YoY growth) according to SuperData:
1) 2019 – $471M
2) 2020 – $589M (↑ 25%)

VR games earned $589M in 2020 as standalone headsets became the device of choice for most users

Why this matters: Companies such as Facebook believe virtual reality is going to be a massive market. They are investing heavily to position themselves as the eventual winner.

Facebook spending on research and development (YoY growth) according to Macrotrends:
1) 2016 – $5.9B (↑ 23%)
2) 2017 – $7.8B (↑ 31%)
3) 2018 – $10.3B (↑ 32%)
4) 2019 – $13.6B (↑ 32%)
5) 2020 – $18.4B (↑ 36%)

Wow: Facebook has 10K people working on AR/VR, ≈ 20% of their workforce.

By the way: Mrs. Screens knocked it out of the park with the Quest 2 this Christmas!

Video: Defy Reality | Oculus Quest | Vader Immortal: A Star Wars VR Series

Defy Reality, Oculus Quest

Total Oculus titles to gross $1M+:
1) MAR-2020 – 20
2) SEP-2020 – 35
3) JAN-2021 – 60

Video: Facebook Reality Labs VP: We Won’t Have Phones in 15 Years

 

Facebook Reality Labs VP- We Won't Have Phones in 15 Years

 

Podcast: Mark Zuckerberg Talks the Future of AR and VR in The Information’s Reality Check

 

Mark Zuckerberg on the Future of AR and VR

 

More #1: Five Years of VR: An Oral History from Oculus Rift to Quest 2

 

More #2: 5 Years After the Oculus Rift, Where Do VR and AR Go Next?

 

More #3: Microsoft Mesh feels like the virtual future of Microsoft Teams meetings

Microsoft Meesh feels like the virtual future of Microsoft Team Meetings

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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