Snapchat has been getting its fair share of bad press lately with its earnings and stock price.

Facebook went through similar challenges following its IPO when it lost 50% of its value within 4 months of going public.

Public services announcement from SOTS. Facebook now has a market cap of $485b making it one of the most valuable companies in the world.

A big question is which publicly traded company should we benchmark them against? Are they more like Facebook? Twitter? Netflix?

The correct answer may be none of the above in light of recent announcements with NBC News and ABC News.