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State of the Screens

Disney’s Bob Iger Talks Streaming, Park Plans, and Learning From Kodak

By January 16, 2019No Comments
Worth the time: Barron’s has a long interview with Disney CEO where Bob Iger where he discussed the upcoming launch of Disney+ and how direct to consumer is the #1 priority of Disney.

Key passage:

Barron’s: The new streaming service brings opportunity but also uncertainty. How do you manage that transition?

Iger: Not doing anything, really, creates more uncertainty than this. I can imagine other companies in other industries in similar positions in the past 50 years. Eastman Kodak (KODK) watching the advent of digital photography probably comes to mind the most. It became very clear that what we were observing was real, sustainable. Sweeping, permanent, profound transformation.

What I posed to my senior team and ultimately to the board was, “We can’t sit back and let this happen.” I can also see a component of the failure of companies to innovate. What sets in is, one, this sense it’s a speed bump, but two, we have durability. We’ve gone through economic crises, the global impact of terrorism. You can go all the way back in the 95-year history of the company. There was war, the Great Depression. Here we are 95 years later. But this felt like our ability to endure was going to be solely tied to our ability to transform ourselves, and not pursue [a strategy of] “We’re going to get through this, it’s a storm that’s passing overhead, and when it clears we’ll be fine.” We have to be different when that storm clears. We can’t be the same.

The big question: What is Disney’s plan for Hulu?

Updated Hulu ownership:
1) Disney: 60%
2) Comcast: 30%
3) WarnerMedia: 10%

A potential strategy for Disney:
1)
Disney+ → Families/Kids
2) ESPN+ → Sports
3) Hulu → Adults

Flashback #1: How Will Disney Manage Hulu and Launch a Competing Streaming Service at the Same Time?

Flashback #2: The Streaming Wars: How the new kingdoms of Hollywood are battling it out for the future of entertainment

The digital video world as if it were Game of Thrones:
1) House Netflix — The White Walkers
2) House Disney — The Starks
3) House Amazon — The Lannisters
4) House Warner — The Iron Bank of Braavos
5) House Comcast — The Tyrells
6) House Apple — The Targaryens

More #1: Disney+ angling for anchor tenancy

More #2: Disney And WarnerMedia Will Emerge As Winners In Streaming Space, Media Analyst Says

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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