Deeper Dive—YouTube TV, Hulu could change the cord-cutting story if they wanted

By Michael BeachAugust 23, 2019No Comments

QoQ change in pay-TV subscribers according to Leichtman Research Group and MoffettNathanson:
1) Traditional pay-TV – ↓ 1.4M
2) Streaming pay-TV – ↑ 404K
3) Total pay-TV – ↓ 1.0M

QoQ change in traditional pay-TV subscribers:
1) AT&T – ↓ 778K
2) Comcast – ↓ 224K
3) Charter – ↓ 141K
4) Dish – ↓ 79K

Flashback: The fight for the bundle is the war for the future of TV

Wow: At one point, Time Warner had 90K different pricing points in use for its pay-TV offering!

More #1: The Problem With Today’s “TV Is Dead” Study

More #2: AT&T is losing TV subscribers faster than its rivals, but cord-cutting is hitting the entire pay-TV industry hard

More #3: If the Streaming Wars will be decided based on number of video services, AT&T might have just won it

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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Deeper Dive—YouTube TV, Hulu could change the cord-cutting story if they wanted

Michael Beach

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Deeper Dive—YouTube TV, Hulu could change the cord-cutting story if they wanted

Michael Beach

Want the latest insights from around the video advertising industry?

Subscribe to our State of the Screens Newsletter.

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