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State of the Screens

Crowded TV Marketplace Gets Ready for Three Tech Giants

By May 21, 2018No Comments

Apple announced that it will spend $1b+ on developing original content.

How does this compare to other networks?
1) Netflix — $6b
HBO — $3b
Apple — $1b
4) FX — $1b

A few recent original programs from Apple:
1) Carpool Karaoke
2) Planet of the Apps

Will Apple continue to distribute through iTunes or is a new service in the future?

Pocket change in the couch cushions. Apple has $261.5bcash on hand. This total grew $4.7b over the past 3 months!

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.