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State of the Screens

Cord-Cutters Unite: 82 Percent Of Sports Fans Willing To Ditch Pay TV

By January 6, 2018No Comments

h/t: @bryanwatkins

The good news. Sports fans are more likely to have pay-TV.

The bad news. 82% would cut/shave their pay-TV package if it was no longer required to watch live sports.

$23 is the average that sports fans would pay for a separate service that allowed them to watch live sports.

75% of consumers said that they “can’t handle” using more than 4 services in addition to pay-TV.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.