h/t: @bryanwatkins
The good news. Sports fans are more likely to have pay-TV.
The bad news. 82% would cut/shave their pay-TV package if it was no longer required to watch live sports.
$23 is the average that sports fans would pay for a separate service that allowed them to watch live sports.
75% of consumers said that they “can’t handle” using more than 4 services in addition to pay-TV.
