Cord-Cutters Unite: 82 Percent Of Sports Fans Willing To Ditch Pay TV

By Michael BeachJanuary 6, 2018No Comments

h/t: @bryanwatkins

The good news. Sports fans are more likely to have pay-TV.

The bad news. 82% would cut/shave their pay-TV package if it was no longer required to watch live sports.

$23 is the average that sports fans would pay for a separate service that allowed them to watch live sports.

75% of consumers said that they “can’t handle” using more than 4 services in addition to pay-TV.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Others

Cord-Cutters Unite: 82 Percent Of Sports Fans Willing To Ditch Pay TV

Michael Beach

Explore

Agency Solutions

Company

Cord-Cutters Unite: 82 Percent Of Sports Fans Willing To Ditch Pay TV

Michael Beach

You May Also Like

The Incredible Rise of Mobile

TradeDesk and the TVOS Wars: What Constitutes a Win?

Was the Paul/Tyson Fight on Netflix the Most Streamed Live Event Ever?

Explore

Agency Solutions

Company