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State of the Screens

comScore: State of OTT

By July 3, 2018June 29th, 2022No Comments

Key findings from a recent comScore study.

OTT viewing households by year:
1) 2016–44M
2) 2017–55M (↑ 25%)
3) 2018–60M (↑ 17%)

Service type for OTT households:
Traditional pay-TV — 66%
Cord-cutter — 18%
Cord-never — 14%
Other — 2%

Top smart TV providers:
Samsung — 33%
Vizio — 24%
LG — 12%
Other — 31%

Top streaming services:
Netflix — 73%
YouTube — 50%
Hulu — 36%
Amazon — 28%

Flashback #1: Reaching the Elusive OTT Consumer

Flashback #2: Is OTT A Broadcast Or Digital Buy?

World Cup: Streaming services appear to be getting a bumpfrom the World Cup.

More #1: What We Need to Talk About When We Talk About Connected TV

More #2: Study: 85% of U.S. Millennials Subscribe to At Least One OTT Video Service

More #3: Roku gives TV networks access to its own data so they can sell targeted ads

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.