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State of the Screens

Comey’s Testimony Was Ratings Gold, Even at 10 A.M.

By April 24, 2018No Comments

19.5m Americans tuned in to watch Former FBI Director James Comeytestify in front of the Senate Intelligence Committee.

Average viewership by age:
1)
18–34: 1.3m (7%)
2) 35–54: 4.3m (23%)
3) 55+ 13.3m (70%)

Average viewership by network:
1)
ABC: 3.3m (17%)
2) CBS: 3.3m (17%)
3) Fox News: 3.1m (16%)
4) CNN: 3.0m (16%)
5) NBC: 2.7m (14%)
6) MSNBC: 2.7m (14%)
7) Other: 0.8m (4%)

Average viewership by broadcast/cable:
1)
Broadcast: 9.3m (49%)
2) Cable: 8.8m (47%)
3) Other: 0.8m (4%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.