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State of the Screens

Comcast Unveils New Details for ‘Instant TV’

By May 10, 2018No Comments

What is Comcast Instant TV? Instant TV is Comcast’s streaming TV serviceaimed at millennials and cord cutters.

Another army joins the streaming wars (monthly cost):
1) Hulu Live — $40
2) DirecTV Now — $35
3) Sling TV — $20
4) PlayStation Vue — $40
5) YouTube TV — $35
6)
Verizon — TBD
7)
Charter — $20
8) CenturyLink — $15
9)
Comcast Instant TV — $15

Previously on SOTS. Cable TV Bill Hits Average of $103 Per Month

The product is currently being tested in markets such as Boston and Chicago.

Subscriber growth in Q2–2017:
1)
Pay TV — ↓ 45k
2)
Broadband — ↑ 140k

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.