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State of the Screens

Comcast Pulls A FAST One

By March 15, 2020No Comments

Big news: Comcast is buying ad-supported streaming service Xumo for a reported $100M+.

Key details for Xumo:
1) Formed in 2011 as a joint venture between Panasonic and Viant Technology
2) 55 employees
3) 10M monthly viewers
4) 190 channels

Why this matters #1: Xumo joins Pluto, Tubi, and Vudu as ad-supported services that were acquired or an acquisition appears imminent.  This space is red hot!

Why this matters #2: Comcast is making a significant investment in its upcoming streaming service Peacock, and this gives them a head start on the ad side of the business.

More: Xumo CEO On Acquisition Rumors And The Unique Challenges Of CTV Advertising

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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