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State of the Screens

Comcast Adding Tubi Free Movie, TV Show VOD Streaming Service to X1

By November 28, 2018No Comments
Comcast is adding Tubi and their 10K title movie library to the X1 platform.

What is Tubi? Tubi is an ad-supported streaming network with 10K+ TV shows and movies sourced through 200+licensing partners. Think a free Netflix supported by ads.

Flashback #1: With $35M In Investments, TUBI TV Has Established Itself As A Leading Free Streaming Service

Tubi runs 8–12 video ads every 30 minutes or 5 minutes per hour.

TV ad loads are 16+ minutes/hour, so this would be 30% of the TV ad load.

If we assume a $25/CPM, then Tubi is generating $0.25/hour/user.

Our take: Subscription video on demand (SVOD) services like Netflix get all of the attention, but it is ad-supported video on demand (AVOD) that is poised for substantial growth as consumers discover a limit to the number of services that they are willing to pay for.

Who else? YouTube, Amazon, and Roku are all making a full-court process in the ad-supported video space.

Who is missing? Facebook just announced the shuttering of their connected-TV ad network.

Flashback #2: Walmart Plans Competitor to Amazon’s Video Marketplace

Listen: Making Sense of Connected TV Ad Buying

More #1: OTT? CTV? OMG What’s The Difference?

More #2: What is OTT?

More #3: Connected TV: The challenges and opportunities for marketers

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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