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State of the Screens

Cheddar Launches “Cheddar Local” Service for Broadcast TV Stations

By May 10, 2018No Comments

What is Cheddar? Cheddar is a “Post-Cable Network” that broadcasts live from the New York Stock Exchange. They are primarily distributed outside of the cable bundle (over-the-top) but have recently struck interesting distribution deals.

What is interesting about this deal? A network (Cheddar) that is disrupting the existing distribution channels for media (pay TV bundle, etc.) is going to distribute their content through the original distribution channel for video (broadcast).

Smart for both sides. Local broadcast stations get quality content at a lower cost than if they produced it themselves. Cheddar generates revenue from every station group that it signs allowing it to increase quality and quantity of its content ultimately leading to additional distribution deals.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.