Charter is launching a 2nd streaming service called Spectrum Choice.
This is not a standard over-the-top service (OTT) service since it is delivered via a Charter broadband connection (IP).
The goal of this service is to provide their broadband only customers with a low-cost video option.
The streaming wars (monthly cost):
1) Hulu Live — $40
2) DirecTV Now — $35
3) Sling TV — $20
4) PlayStation Vue — $40
5) YouTube TV — $40
6) Verizon — TBD
7) Charter Spectrum TV Stream — $22
8) CenturyLink — $15
9) Comcast Instant TV — $18
10) Philo — $16
11) Spectrum Choice — $25
What does this mean for advertisers? In the short term, this could lead to more eyeballs for traditional TV content. In the long run, these households could receive addressable advertising.
More:
1) Video Briefing: Amazon will soon distribute ad-supported streaming channels
Amazon is preparing to launch ad-supported streaming channels later this year.
Big impact. Amazon accounted for 60–70% of total subscribers for NBCUniversal’s Seeso.
2) CBS Launching Free Streaming Sports Net
Ad-supported w/ no subscription fee.
