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State of the Screens

Can YouTube Avoid Hitting Pause on Earnings Growth?

By August 5, 2022No Comments


Big news: With YouTube’s new Shopify integration, creators can sell items directly in YouTube video feeds.

YouTube advertising revenue (YoY growth):
1) 2019-Q2 – $3.6B
2) 2020-Q2 – $3.8B ( 6%)
3) 2021-Q2 – $7.0B ( 84%)
4) 2022-Q2 – $7.3B ( 5%)

YouTube users in the U.S. on CTV (% change):
1) Mar-20 – 100M
2) Dec-20 – 120M ( 20%)
3) Dec-21 – 135M ( 13%)

Hard to believe: It has been 10 years since PSY’s “Gangnam Style” release, which became the first YouTube video to surpass 1B views.

YouTube’s most viewed music videos, according to Variety:
1) “Despacito” by Luis Fonsi ft. Daddy Yankee – 7.8B
2) “Shape of You” by Ed Sheeran – 5.7B
3) “See You Again” by Wiz Khalifa ft. Charlie Puth – 5.5B
4) “Uptown Funk” by Mark Ronson ft. Bruno Mars – 4.6B
5) “Gangnam Style” by Psy – 4.4B

Fastest music videos to reach 1B views:
1) “Hello” by Adele – 88d
2) “Shape of You” by Ed Sheeran – 97d
3) “Despacito” by Luis Fonsi ft. Daddy Yankee – 97d
4) “Mi Gente” by J Balvin, Willy William – 103d
5) “Échame La Culpa” by Luis Fonsi, Demi Lovato – 111d

Video: Behind the Billion Views Club I YouTube Culture & Trends

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.