Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Can Paramount+ Reach The Peak of Streaming?

By March 4, 2021No Comments

Key details for Paramount+:
1) Formerly CBS All Access
2) 30K TV episodes
3) 2.5K movies
4) 1K+ live sports events per year

The bull case for Paramount+: CBS All Access (launched in 2014) is an OG in the streaming space. Pluto TV has proved to be one of the smartest acquisitions in the streaming era and gives ViacomCBS experience in the ad-supported (FAST) space.

The bear case for Paramount+: One unknown that will decide the success of a service like Paramount+ is consumers’ willingness to subscribe to additional streaming services.

ViacomCBS streaming subscribers (includes CBS All Access and Showtime OTT) (YoY growth):
1) 2019 – 11M
2) 2020 – 19M (↑ 71%)
3) 2021P – 30M (↑ 56%)
4) 2024P –  ≈ 70M

Paramount+ is launching w/ two pricing tiers:
1) Ad-supported –$5
2) Ad-free – $10

ViacomCBS streaming revenue (YoY growth):
1) 2019 – $1.6B
2) 2020 – $2.6B (↑ 63%)
3) 2024P – ≈ $7B

PlutoTV monthly viewers (YoY growth):
1) 2016 – 5M
2) 2018 –12M
3) 2019 – 22M (↑ 87%)
4) 2020 – 30M (↑ 34%)
5) 2021P – 43M (↑ 43%)
6) 2024P – 110M

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply