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State of the Screens

Can Facebook Glasses Filter Out the Haters?

By September 16, 2021No Comments


Big news: Facebook and Ray-Ban have launched a pair of smart glasses called Ray-Ban Stories.

Why this matters: Many believe augmented reality (AR) is the next progression in computing following mobile. These smart glasses are technically not AR-enabled. Still it is not hard to see how this is a logical step in that direction.

Big question #1: WTF is augmented reality?

Quick answer: Augmented reality is where objects in the physical world are enhanced by computer-generated information.  In the example below, the user is typing on a virtual keyboard overlaid on top of the table.

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Key details for Ray-Ban Stories:
1) Starting at $299
2) 2 5-megapixel cameras
3) 3 microphones
4) 4 gigabytes (GB) of storage

Core activities for Ray-Ban Stories:
1) Taking pictures
2) Record video
3) Listening to music
4) Taking phone calls

Big question #2: Will Mr. Screens “normal” people be more willing to wear these than Google Glass (2013) or Snap Spectacles (2016)?

Quick answer: Adopting a style (Wayfarer) already in use is a better start than past efforts.

Companies working on augmented reality glasses include:
1) Apple
2) Facebook
3) Amazon
4) Microsoft
5) Snap

Wow: The U.S. Army ordered 120K pairs of AR glasses from Microsoft in a deal worth $21.9B ($183K/pair).

Video #1: Here’s how Microsoft’s augmented reality headset will make Army soldiers deadlier

Video #2: Ray-Ban and Facebook’s Camera-Equipped Sunglasses. Cool? Yes. Creepy? Yes.

More: Facebook’s New Camera Glasses Are Dangerously Easy to Use

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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