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State of the Screens

BuzzFeed Had 65 Billion Video Views in 2017. But What Does That Mean for Ad Dollars?

By February 26, 2018No Comments

BuzzFeed was the #1 media company in online video last year with 64.8B views on Facebook and YouTube.

BuzzFeed views across Facebook and Google (% of total):
1) Facebook — 57.4B (89%)
2) YouTube — 7.4B (11%)

Top 3 media companies for digital video views:
1) BuzzFeed — 64.8B
2) Time Warner — 43.7B
3) Disney — 43.7B

Facebook provided 103B views for the top 3 accounting for 68% of the total.

% of views from Facebook and YouTube:
1) Facebook — 68%
2) Google — 32%

1) TV’s Average Minute Audience: Here To Stay?

2) National TV Ad Minutes Rise, Up Nearly 4% Per Hour

Share of national TV ad impressions (minutes/hour):
1) Viacom — 15% (14.6)
2) NBCUniversal — 14% (11.1)
3) Time Warner — 11% (8.9)
4) Walt Disney — 10% (7.9)
5) Fox Networks Group — 9% (10.4)
6) CBS — 6% (10.4)

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.