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State of the Screens

Breaking News Is Breaking Records

By July 16, 2020November 15th, 2021No Comments

Top TV networks by share of viewing time for June 2020 according to Inscape:
Fox News – 7%
NBC – 6%
ABC – 6%
CBS – 5%
Fox – 4%
CNN – 4%
HGTV – 3%
MSNBC – 3%
Food Network – 2%
TBS – 1%

Wow #1: Cable news accounted for 13% of total TV viewing time!

Thought bubble: Perhaps this is why CNBC is launching a prime-time news hour hosted by Shepherd Smith…

Cable news networks by the prime-time audience in June according to The AP:
Fox News – 4.1M
2) MSNBC – 2.5M
3) CNN – 2.0M

Wow #2: Fox News posted the largest average quarterly audience (4.3M for Tucker Carlson @ 8 p.m.) for any cable network ever!

More: Will Fox News Be A Victim Of The Shift To OTT?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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