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State of the Screens

Bloomberg Aims to Take on CNN With Launch of TV Service on Twitter

By January 6, 2018No Comments

Bloomberg has launched the first round-the-clock streaming TV service on Twitter.

The content will be unique rather than rebroadcasted footage from Bloomberg TV.

A team of 50 in New York, London, and Hong Kong will produce the content.

Recent success for Twitter:
1) 8m people streamed one of the presidential debates
2) 830 events were live streamed in Q3–2017

Flashback. Twitter Announces 16 New Livestreaming Partners at Its First NewFronts Presentation

Ad packages on the new Bloomberg service (TicToc) will sell for between $1.5 — $3.0M.

1) 2018 Will See Rise Of ‘Post-Cable’ Networks

2) CNN Is Axing Snapchat Daily News Show ‘The Update’

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.