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State of the Screens

‘Bird Box’ Viewed by 45 Million Netflix Members in First Week, Company Says

By January 9, 2019No Comments
The thriller Bird Box has set a Netflix record for largest viewership with 45M members watching the movie during the first week.

What counts as a view? This number is self-reported by Netflix, but the criteria that they are using is anyone who watches 70%+ of the 2h 4m movie (1h 27m).

Why does this matter: Netflix is currently taking on the movie industry with a completely different distribution model compared to a traditional studio.

Quote from Rich Greenfield — Managing Partner @ BTIG:
“Netflix has clearly taken over TV in the last 10 years…It does not seem crazy to believe that they can do the same to the movie biz as they accelerate film production.”

Share of streams from original content for Netflix in U.S. according to 7Park:

Watch: Sandra Bulluck discusses the film with Variety.

More #1: Exclusive Netflix streaming data shows why investors shouldn’t worry

More #2: Netflix vs Disney: A Year of Warfare Likely Will Escalate In 2019

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.