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State of the Screens

Big Ten TV revenue distribution reaches an insane $51 million per school

By July 3, 2018No Comments
Each school in the Big Ten is projected to receive $51M from the Big Ten Network this year.

Revenue distribution per school:
2013 — $25M
2017 — $36M
2018 — $51M (↑ 42% YoY)

Projected revenue for the University of M******n 2018:
Big Ten Network — $51M (27%)
2) Everything else — $137M (73%)
3) Total — $188M

Note: A proud Buckeye is writing this!

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Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.