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State of the Screens

‘Big Screen’ Is The Big Winner For Impressions During Lockdown

By October 22, 2020No Comments

Quick math on ad load w/ premium video according to FreeWheel:
1) 
Video views – ↑ 17%
2) 
Video ad views – ↑ 32%
3) 
Video ad load – ↑ 13%

Share by format:
1) Long-form (>5m) - 55%
2) Live – 38%
3) Clips (<5m) – 7%

YoY growth by format:
1) Live – ↑ 38%
2) Long-form (>5m) – ↑ 33%
3) Clips (<5m) –  3%

Share by device:
1) 
CTV/OTT – 50%
2) 
STB VOD – 23%
3) 
Mobile – 15%
4) 
Desktop – 11%

YoY growth by device:
1) 
CTV/OTT – ↑ 42%
2) 
Mobile – ↑ 17%
3) STB VOD – ↑ 13%
4) 
Desktop – ↓ 2%

Average completion rate by unit:
1) Mid-roll  – 99%
2) Pre-roll – 86%

Average video ad pod length (YoY change):
1) 
2018-Q1 – 110s
2) 
2019-Q1 – 96s (↓ 13%)
3) 2020-1H – 112s (↑ 17%)

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.