Quick math on ad load w/ premium video according to FreeWheel:
1) Video views – ↑ 17%
2) Video ad views – ↑ 32%
3) Video ad load – ↑ 13%
Share by format:
1) Long-form (>5m) - 55%
2) Live – 38%
3) Clips (<5m) – 7%
YoY growth by format:
1) Live – ↑ 38%
2) Long-form (>5m) – ↑ 33%
3) Clips (<5m) – ↑ 3%
Share by device:
1) CTV/OTT – 50%
2) STB VOD – 23%
3) Mobile – 15%
4) Desktop – 11%
YoY growth by device:
1) CTV/OTT – ↑ 42%
2) Mobile – ↑ 17%
3) STB VOD – ↑ 13%
4) Desktop – ↓ 2%
Average completion rate by unit:
1) Mid-roll – 99%
2) Pre-roll – 86%
Average video ad pod length (YoY change):
1) 2018-Q1 – 110s
2) 2019-Q1 – 96s (↓ 13%)
3) 2020-1H – 112s (↑ 17%)
