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State of the Screens

AT&T’s Vision of TV: ‘Game of Thrones’ in Mobile-Size Bites?

By April 19, 2018No Comments

Targeted advertising could lead to higher revenue and fewer commercials.

AT&T already uses data from 150–200 billion ad spots to sell more targeted/expensive ads.

AT&T and Time Warner combined could reach 1 trillion impressions per year.

Quote from Randall Stephenson — CEO @ AT&T.
“I’ll cause Plepler at HBO to panic when I say this,” Mr. Stephenson said, referring to HBO Chief Executive Richard Plepler, “but can you begin to think about things like ‘Game of Thrones’ as an example, where in a mobile environment, a 60-minute episode may not be the best experience. Should you think about 20-minute episodes?”

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.