Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

AT&T Lays Out Price, Show Lineup for HBO Max

By November 7, 2019No Comments

Key details for HBO Max:
1) 
May 2020 launch
2) $14.99 monthly cost (*free for current HBO subscribers)
3) 10,000 hours of content
4) 1,800 movies

Streaming service price comparison (ad-free):
1) HBO Max – $15
2) Netflix – $13
3) Hulu – $12
4) Amazon Prime Video – $9
5) Disney+ – $7
6) Apple TV+ – $5

Video #1: Video-Streaming Services Battle for Subscribers

HBO Max domestic subscriber projections (YoY growth):
1) 2019 – 34M
2) 2020P – 36M (↑ 6%)
3) 2021P – 38M (↑ 6%)
4) 2022P – 41M (↑ 8%)
5) 2023P – 44M (↑ 7%)
6) 2024P – 47M (↑ 7%)
7) 2025P – 50M (↑ 6%)

HBO original series by year (YoY growth):
1) 2020 – 69
2) 2021 – 88 (↑ 28%)

Domestic net investment for HBO Max:
1) 2019 – ↓ $100M
2) 2020 – ↓ $2B
3) 2021 – ↓ $1B
4) 2022 – ↓ $1B
5) 2023 – ↓ $500M
6) 2024- ↓ $200M
6) 2025 – ↑ $1B

Video #2: Watch the 78-Second Sizzle Reel For HBO Max, WarnerMedia’s New Streaming Service

More #1: The hidden problem with HBO Max’s service plan

More #2: HBO Gives Us A Clue, But We Still Can’t Solve The Puzzle

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply