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State of the Screens

Are Viewers Warming To Streaming Sports?

By February 22, 2018No Comments

Turner Sports saw a 126% increase in streaming viewership for the National League Division Series.

Amazon accounted for 3% of total viewership during its first NFL game.

The NFL is reportedly going to end Verizon’s exclusive on mobile streaming. This arrangement has held back streaming growth for the NFL since only customers of Verizon could stream games on their phone.

Previously on SOTS, we looked at streaming numbers for Game of Thronescompared to the Super Bowl.

Total Viewers:
1) Super Bowl: 113m (7X)
2) Game of Thrones: 16m

Television:
1) Super Bowl: 111m (11X)
2) Game of Thrones: 10m

Streaming:
1) Super Bowl: 1.7m
2) Game of Thrones: 6m (3.5X)

Share from Streaming:
1) Super Bowl: 2%
2) Game of Thrones: 37%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.