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State of the Screens

Anything But Chill: Netflix Continues to Dominate with 10M New Subscribers in Q2

By July 23, 2020November 15th, 2021No Comments

Netflix subscriber growth in 2020-Q2:
1) 
Projected – 7.5M
2) 
Actual – 10.1M

Netflix subscribers (% of total):
1) 
International – 120.1M (62%)
2) U.S./Canada – 72.9M (38%)
3) Total – 193.0M

Netflix subscriber growth in 2020-Q2 (% of total):
1) 
International – 7.2M (71%)
2) U.S./Canada – 2.9M (29%)
3) Total – 10.1M

Netflix subscribers by quarter (YoY growth):
1) 
2015-Q2 – 65.6M
2) 
2016-Q2 – 83.2M (↑ 27%)
3) 2017-Q2 – 99.0M (↑ 19%)
4) 2018-Q2 – 124.4M (↑ 26%)
5) 2019-Q2 – 151.6M (↑ 22%)
6) 2020-Q2 – 193.0M (↑ 27%)

Big question: How does the audience for Netflix programming compare to other platforms such as linear TV?

Quick answer: Unclear, but Netflix recently released (for the first time) viewership numbers for its top shows.

Netflix’s most viewed shows during the initial four weeks:
1) 
Extraction – 99M
2) 
Bird Box – 89M
3) 
Spenser Confidential – 85M
4) 
6 Underground – 83M
5) 
Murder Mystery – 83M
6) 
The Irishman – 64M
7) 
Triple Frontier – 63M
8) 
The Wrong Missy – 59M
9) 
The Platform – 56M
10) 
The Perfect Date – 55M

Interesting: According to Entertainment Strategy Guy, Netflix accounts for ≈ 6% of total TV viewership during primetime.

FYI: Netflix recently changed their definition of a view from 70% completion to 2 minutes.

More #1: Every Viewing Statistic Netflix Has Released So Far (July 2020)

More #2: Netflix Won’t Share Crucial Data, So TV Producers Are Piecing It Together Themselves

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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