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State of the Screens

Another TV Offering From AT&T? Don’t Groan

By March 15, 2020No Comments

Key details for AT&T TV:
1) $40/month when bundled with AT&T wireless service
2) $50/month as standalone
3) 70+ channels including local affiliates
4) 500 hours of cloud DVR space
5) Self-serve installation

The big picture #1: This is a replacement for both DirecTV and U-Verse.  HBO Max and AT&T TV are the future.

The big picture #2: This works with any internet connection allowing AT&T to offer pay-TV outside of their broadband footprint.

Video: Watch CNBC’s full interview with AT&T CEO Randall Stephenson

More: AT&T TV’s Odd Play As ‘The Future Of TV’

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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