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State of the Screens

Amazon TV Service Helps Starz, HBO Stand Out in Netflix Era

By April 10, 2018No Comments

Amazon Channels is the closest thing to à la carte TV in the market.

80m+ Prime subscribers in U.S. ↑ 36% in one year!

Amazon considered launching a live TV service (Hulu Live, Sling TV, etc.) but chose to focus its engineers on building out the Channels product.

Smart. Live TV is crowded and this is white space where Amazon can carve out market share. Skate to where the puck is going…

Scale. The below example compares Up TV on cable versus streaming:
1) Cable — 70m+ homes through bundle — Primetime average is 200k+ HH
2) Streaming — 12m subscribers pay $4.99/month

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.