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State of the Screens

Amazon Sets ‘The Lord of the Rings’ TV Series In Mega Deal With Multi-Season Commitment

By February 15, 2018No Comments

Amazon has agreed to pay $250m for the global TV rights to Lord of the Rings.

This is just for the rights and does not include production or artist salaries!

Amazon, HBO and Netflix were all approached by the Tolkien estate. The starting bid was believed to be $200m which would dwarf any similar show.

This content will fit nicely with Amazon’s rumored launch of an ad-supported version of Prime Video.

Previously on SOTS. Netflix tests pre-roll video ‘previews’ that are personalized to your interests

The average Netflix user watches 1h, 33m of content per day.

If we assumed a 16-minute ad load per hour (similar to TV), then each Netflix customer could potentially receive 48 30-second spots per day or 336per week.

At a $25/CPM that would generate $1.20 in ad revenue per user/day or $37.20 per month.

The most expensive Netflix plan is currently $11.99 per month.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.