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State of the Screens

Amazon Roars With Acquisition of MGM

By June 3, 2021No Comments

Jeff Bezos MGM Lion

Big news: Amazon has agreed to purchased MGM for $8.5B. This price reportedly was 41% higher than either Comcast or Apple offered.

Big question: What is Amazon getting for $8.5B?

Key details for MGM content library:
1) 4K movies
2) 17K TV episodes

Amazon content (YoY growth) according to Parqor:
1) 2018 – $5B
2) 2019 – $7B (↑ 40%)
3) 2020 – $11B (↑ 57%)

Flashback: Amazon Heads to the Shire

Streaming services ranked by the total number of movies according to Reelgood:
1) Prime Video – 14.4K
2) Netflix – 3.9K
3) HBO Max – 1.9K
4) Starz – 1K
5) Hulu/Peacock – 900

Streaming services ranked by the total number of TV shows:
1) Prime Video – 2.2K
2) Netflix – 2.0K
3) Hulu – 1.7K
4) Paramount+ – 500
5) HBO Max – 500

Catalog Sizes of Major US Video Streaming Services

More #1: Amazon May Be Overpaying for MGM, But Does It Even Matter?


More #2: How Will Amazon Run MGM?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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