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State of the Screens

Amazon-Apple TV deal shows tough road to cooperation for tech rivals

By April 19, 2018No Comments

Apple will now carry Amazon video app on Apple TV.

The two companies have been negotiating since 2015 when Amazon stopped selling Apple TVs on Amazon.com.

Amazon is developing original content for kids.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.