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State of the Screens

Amazon ad sales top $2 billion, its fastest-growing segment

By August 8, 2018No Comments
Ad revenue by quarter (% growth YoY):
2018-Q2 — $2.2B (↑ 132%)
2) 2017-Q1 — $945M

Big news #1: Amazon Prime Video is getting added to Comcast’s X1 platform. This should open up additional customers to the streaming video platform.

Big news #2: Fire TV stick was the top-selling item on Amazon Prime Day.

Keep in mind: Amazon’s ad revenue comes primarily from search/display ads. They have not scratched the surface yet on video.

Share of OTT ads delivered in April:
1) Roku — 83%
2) Other — 11%
3) Amazon Fire — 4%
4) Sony Playstation — 2%

More #1: Amazon is planning to give Prime Video a big makeover

More #2: Amazon To Test New Ground For Its Sponsored Products Ads: The Rest Of The Internet

More #3: Amazon Fire HDTVs set to shake up the TV vendor landscape

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.