Roku had 6.7b hours of streaming during the first half of 2017 and 47% of those hours were ad supported.
Flashback. Streaming TV Viewers Complete 98% of All Video Ads, According to New Study
The big shift. The best place to watch TV is still on an actual TV, but how the content/ads are delivered is evolving.
More consumers watch their favorite shows through an online source than through a broadcast/cable source.
The pay-TV landscape grew 0.6% in Q3, but that was led by growth in streaming subscribers.
Subscriber growth in Q3:
1) Traditional pay-TV — ↓ 872k
2) Streaming pay-TV — ↑ 962k
10 of the 12 providers below lost subscribers.
