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State of the Screens

Ad-Supported OTT Isn’t A Fad, It’s The Future

By February 15, 2018No Comments

Roku had 6.7b hours of streaming during the first half of 2017 and 47% of those hours were ad supported.

Flashback. Streaming TV Viewers Complete 98% of All Video Ads, According to New Study

The big shift. The best place to watch TV is still on an actual TV, but how the content/ads are delivered is evolving.

More consumers watch their favorite shows through an online source than through a broadcast/cable source.

The pay-TV landscape grew 0.6% in Q3, but that was led by growth in streaming subscribers.

Subscriber growth in Q3:
1)
Traditional pay-TV — ↓ 872k
2) Streaming pay-TV — ↑ 962k

10 of the 12 providers below lost subscribers.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.