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State of the Screens

Ad spending on 2020 primary tops $1 billion

By March 5, 2020No Comments

Wow: Ad spend for the Democratic primary has reached $1.03B with four months remaining before the final state’s vote.

Ad spend by candidate (% of total) according to Advertising Analytics:
1) Michael Bloomberg – $538M (52%)
2) Tom Steyer – $186M (18%)
3) Bernie Sanders – $49M (5%)
4) Pete Buttigieg – $35M (3%)
5) Elizabeth Warren – $24M (2%)
6) Amy Klobuchar – $16M (2%)
7) Joe Biden – $14M (1%)
8) Other – $175M (17%)

Ad spend by party (% of total):
1) Democrat – $969M (93%)
2) Republican – $68M (7%)

Top 5 states by ad spend:
1) California – $110.3M
2) Iowa – $75.2M
3) Texas – $61.5M
4) Florida – $57.7M
5) New Hampshire – $45.2M

Super Tuesday ad spend:
1) 2016 – $30M
2) 2020 – $247M

More #1: Most Democrats Think Obama Has Endorsed a Democrat for President. (He Hasn’t.)

More #2: The media buyers behind the 2020 presidential race revealed

More #3: The Political Fundraising Model Is Breaking Down. The Success Of Bernie Sanders And Mike Bloomberg Are The Clearest Sign.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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