Some interesting findings from Nielsen on how streaming content is viewed.
What is SVOD? Streaming Video on Demand (SVOD) is a subscription service that provides the consumer with a bundle of programs/channels that they can watch on demand. Think Netflix or Amazon Prime.
50% of U.S. homes now subscribe to at least one SVOD service.
Key findings on time spent:
1) 90% on a TV
2) 10% on mobile/tablet/desktop
3) 80% on older titles (back catalog)
4) 20% on original content (House of Cards, etc.)
Previously on SOTS. A Rising SVOD Tide May Not Raise Subscription Prices
% of Netflix subscribers who also subscribe to Amazon/Hulu:
1) 2014: 10%
2) 2017: 21%