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State of the Screens

90% of SVOD Viewing Is On the TV Set, Reports Nielsen. Only 20% of Viewing is Original Content

By February 22, 2018No Comments

Some interesting findings from Nielsen on how streaming content is viewed.

What is SVOD? Streaming Video on Demand (SVOD) is a subscription service that provides the consumer with a bundle of programs/channels that they can watch on demand. Think Netflix or Amazon Prime.

50% of U.S. homes now subscribe to at least one SVOD service.

Key findings on time spent:
1) 90% on a TV
2) 10% on mobile/tablet/desktop
3) 80% on older titles (back catalog)
4) 20% on original content (House of Cards, etc.)

Previously on SOTS. A Rising SVOD Tide May Not Raise Subscription Prices

% of Netflix subscribers who also subscribe to Amazon/Hulu:
1) 2014: 10%
2) 2017: 21%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.