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State of the Screens

5 Reasons a Merger Makes Sense for Discovery and Scripps — and 2 Reasons It Doesn’t

By May 10, 2018No Comments

Discovery and Scripps Networks have agreed to a merger after similar talks with Viacom fell short.

Discoveries portfolio includes:
2) TLC
3) Investigation Discovery
4) OWN

Scripps portfolio includes:
2) Food Network
3) Travel Channel

The combined networks brought in $9.9b in revenue last year.

Even with all of the challenges facing linear TV these networks are seeing improved ratings.

More on this topic. Discovery Interest in Scripps Driven by Visions of $3 TV Bundle

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.