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State of the Screens

20% Of Broadband HHs Use Digital Antenna

By March 26, 2018No Comments

Interesting findings for cord shavers/cutters:
1) 50%
say service “not worth the cost”
2) 17% would have stayed if they were not forced to pay for set-top-box

Flashback #1: Broadcast-only TV households up 41% since 2012, study says

Median age:
1) Broadcast TV Only: 34.5
2) All TV HH: 39.6

Flashback #2: Millennials Unearth an Amazing Hack to Get Free TV: the Antenna

29% of Americans are unaware that local broadcast TV is free!

Amazing back and forth from a 2013 congressional hearing:
In 2013, during a congressional hearing about the satellite-television industry, the discussion turned to a contract dispute that temporarily left Time Warner Cable subscribers unable to watch CBS.

Broadcasters. “I just want to emphasize that broadcast is of National Association the of “Can I make one point?” said Gerard Waldron, an attorney who testified on behalf a free, over the air service. So during the so-called blackout, the service was available 100% of the time. I realize that some people might not have antennas, or some people might have reception problems, but I do want to emphasize…”

“So I could have seen CBS if I had rabbit ears?” Congresswoman Karen Bass (D-Calif.) interjected. “I don’t think people knew that.”

More: Are Cord-Cutters Taking OTT’s Low Pricing for Granted?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.