Key findings from a recent FreeWheel study.Digital ad views increased 34% YoY.
Michael BeachJuly 3, 2018
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Key findings from a recent comScore study.OTT viewing households by year:1) 2016–44M2) 2017–55M (↑ 25%)3) 2018–60M (↑ 17%)
Michael BeachJuly 3, 2018
Big news: Instagram is launching a standalone video app that will allow creators to distribute long-form videos on the platform.Video lengths on Instagram:1) Old limit — 60s (15s for stories)2) New limit — 60m3)…
Michael BeachJuly 3, 2018
91% of TV execs said they are personally enthusiastic to try new technology to change the TV ad industry according to a new study from Videa.% concerned that organization will…
Michael BeachJune 26, 2018
Hard to believe: It has only been 7 years since Netflix entered the original content business by beating out AMC and HBO for the rights to House of Cards. TBT…
Michael BeachJune 26, 2018
Big news: 2 items came into view this week with regards to the future advertising offering from AT&T:1) AT&T is buying AppNexus for $1.6B to be the buying platform for…
Michael BeachJune 26, 2018
Streaming pay-TV subscribers by year according to UBS:1) 2018–9M2) 2020–17M3) 2022–24M (25% of all pay-TV)Streaming pay-TV subscribers w/ traditional pay-TV subscription:1) Jul-2016–93%2) Nov-2016–89%3) May-2017–71%4) Nov-2017–69%5) Apr-2018–61%
Michael BeachJune 26, 2018
Big news: Oprah signed a multi-year deal with Apple to produce content for their forthcoming streaming service. This deal follows the creation of The Oprah Winfrey Network (OWN) in 2011…
Michael BeachJune 26, 2018
Estimated World Cup advertising:1) Global — $2.4B2) U.S — $600M (25% of total)Quick math:1) 7.6B is the global population2) 3.5B will watch World Cup from 200 different countries3) 1 out of every 2.2 people…
Michael BeachJune 20, 2018
Revenue from advertising/subscriptions for OTT:1) 2017 — $20.1B (↑ 15%)2) 2018 — $22.6B (↑ 12%)3) 2022 — $30.6B (↑ 9% YoY)% change in OTT advertising according to Innovid:1) # of ad impressions — ↑ 178%2) # of advertisers — ↑…
Michael BeachJune 20, 2018
