State of the Screens

Hulu is going to start capping commercial breaks at 90 seconds. Hulu commercial break lengths (% change): 1) Old — 180–240s 2) New — 90s (↓ 50–63%) Flashback #1: YouTube begins showing twice as…

A new report projects that Addressable TV advertising will grow to $3.4B by 2020.Addressable TV ad spend by year according to the Video Advertising Bureau:1) 2016 — $760M2) 2017 — $1.22B (↑ 61%)3) 2018 — $2.06B…

National TV ad spending on NCAA March Madness by year (YoY growth) according to Kantar:1) 2013 — $1.12B2) 2014 — $1.13B (↑ 1%)3) 2015 — $1.19B (↑ 5%)4) 2016 — $1.24B (↑ 4%)5) 2017 — $1.28B (↑ 3%)6) 2018 — $1.32B (↑…

Worth the time: Matthew Ball and the REDEF team break down nine reasons why Disney+ will succeed. Studio with the top grossing movie: 1) 2015 — Disney 2) 2016 — Disney 3) 2017 — Disney 4)…

Big news: More details have come to light about Apple’s upcoming Apple TV+ streaming service, but many questions remain. What we currently know: 1) No ads 2) Available in 100+…

Connected TV share of impressions by year according to Innovid:1) 2015–5%2) 2016–8%3) 2017–17%4) 2018–28%

New details for Quibi:1) April 2020 launch2) 199 new pieces of creative per weekQuote from Jeffrey Katzenberg- Founder @ Quibi:“The Da Vinci Code” has more than 100 chapters, averaging about…

Are TV ads 100% viewable? Not according to findings from a recent study conducted by IPG Media Lab and TVision Insights.How do they measure TV ad viewability? The study used…

Are you ready for 2020? President Trump’s campaign has started ramping up its spending on digital platforms far outpacing his Democratic rivals.Ad spending on Facebook/Google in 2019:1) Donald Trump — $4.5M2) Elizabeth…