State of the Screens

1) CTV will be the battleground for control of video advertising dollars - TV buyers are rebranding themselves as video investment teams, and digital buyers believe that CTV should fall under them.  Control…

Total holiday spend according to the National Retail Federation: 1) 2009 - $503B (↑ 0%) 2) 2010 - $529B (↑ 5%) 3) 2011 - $553B (↑ 5%) 4) 2012 - $568B (↑ 3%) 5) 2013 - $584B (↑ 3%) 6) 2014 - $614B (↑ 5%) 7) 2015 - $633B (↑ 3%) 8) 2016 - $653B (↑ 3%) 9) 2017 - $687B (↑ 5%) 10) 2018 - $701B (↑ 2%) 11) 2019 - $729B (↑ 4%)…

Big news: Hallmark Channel, Lifetime, and Netflix are rolling out 20+ new holiday themed movies. Hallmark Christmas movies per year (YoY change): 1) 2009 - 8 2) 2010 - 12 (↑ 50%) 3) 2011 - 12 (↑ 0%) 4) 2012 - 12 (↑ 0%) 5) 2013 - 12 (↑ 0%) 6) 2014 - 18 (↑ 50%)…

Big news: The 'All I Want For Christmas Is You' machine is back and bigger than ever! Key details for Mariah Carey's All I Want for Christmas is You: 1) Released in 1994 2) $60M+ in…

Big news: The most anticipated game of 2020 (Cyberpunk 2077) was released to monster sales and less than positive reviews from customers. Big question #1: What is Cyberpunk 2077? Quick answer: Cyberpunk 2077 is a…

Big news: Nielsen made another major announcement with the introduction of Nielsen ONE, which they describe as "the holy grail of measurement." Big question #1: What is Nielsen ONE? Quick answer: Nielsen One is their…

Big news #1: Disney passed 86M subs for Disney+, and 137M total with Hulu and ESPN+ added together. Big news #2: Disney raised their 2024 subscriber projection to 230M+ from their original estimate of 60M+! Big question #1: How does…

Share of impressions by length (YoY share change) according to Extreme Reach: 1) 30s - 81% (↑ 15%) 2) 15s - 19% (↓ 13%) 3) 60s - 0% (↓ 1%) 4) 6s - 0%(↓ 1%)   Share of impressions by device (YoY share change):…

Big news: Discovery released details on their upcoming DTC streaming service. Key details for Discovery+: 1) Launching on 01/14/2021 in 25 countries 2) 55K episodes from 2.5K shows 3) 50 new original series Discovery+ channels include: 1) Animal Planet 2) Discovery Channel…

  Big news: All Warner Bros movies in 2021 will be available on HBO Max the same day as theaters. Flashback: Mulan vs. Tenet. Home Rental vs. Box Office. And The Winner Is?…