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Politico: Ron DeSantis’ Super PAC Thinks It Has Cracked the Code on Delivering His Message

By September 11, 2023No Comments

A recent article from Politico highlights the challenges and strategies that political campaigns face as they seek to allocate spend to the channels best suited to reach swing voters.

The article cites Cross Screen Media’s analysis of TV viewership of Republican voters in primary states, including Iowa and New Hampshire: 17% of Iowa Republicans do not watch television in any form, more than twice as many as their New Hampshire equivalents.

Read the full article here!