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In the Press: The political video ad boom is growing by billions

By July 16, 2019November 15th, 2021No Comments

Michael Beach, Cross Screen Media CEO, comments on the 2020 political ad spending projections in a recent Axios interview. Read the full article here

 

“Why it matters: In total, political ad spend is expected to approach roughly $6 billion during the 2020 cycle accounting, according to Kantar. That means that political video ads will make up roughly 4.5% of the total U.S. video ad market and 17% of its entire growth, per Cross Screen Media CEO Michael Beach.”